About Us
Who We Are
The LIA Group is a Vietnam-based consulting and business development firm serving companies across the U.S., Vietnam, and Europe. We specialize in helping international partners navigate local complexity through strategy, cultural understanding, and relationship-building.
Our Name, Our Mission
Liaison, Innovation, and Alignment
LIA STANDS FOR
Three principles at the core of everything we do. We exist to connect the right people at the right time, bring bold thinking to new markets, and ensure that vision and execution move in harmony.
Our Approach
LIA Group believe in listening first, moving with purpose, and acting with integrity. The work is built on trust and long-term relationships — not just transactions. Whether you’re entering Vietnam or exploring opportunities in the U.S., they work alongside you, not above you.
Leadership & Team
Founded by Duke Nguyen, The LIA Group is led by a diverse international team with backgrounds in business, real estate, military, hospitality, and strategic growth. Together, we bring deep experience and cultural fluency to every engagement.